Marketing is the processes through which goods and services move from the producer to the consumer. It involves the four processes that is identification of the products, setting of the price, identifying the target market and finally communication. The above four points are very essential if a company has to remain standing. We shall consider why marketing is important to a business and even to the community and the economy. This is because, marketing is the component that keeps businesses moving and operating. The importance of this is as illustrated in the below passages. Intelligence gathered from the marketing processes is important influencing the production decision.
They are important especially in creation of employment. Any type of marketing have been found to be very vital in providing job opportunities to the person involved. People either gain the job directly from the company or through other support industries. The marketing people always have the job of taking goods and services to where they are needed. They are sometimes paid by commission or somebody employs himself directly. Some of this people buy the products and sell them individually at a profit. All this is important since it helps in raising the standards of living of that individual or even a country.
It helps to keep maintaining the company’s image. A company cannot be able to do well if people are not able to know what the company does in the market. They therefore helps in maintaining the name of the company. They help in the establishment of such issues such that instead of using much money in the marketing campaigns, you can be able to use the already existing marketing channels to improve your business image. Thus your company continues to shine in the market.
It helps in the movement of goods. Marketing is important in helping in the movement of goods. This is good because sometimes the company may not have the mechanisms of moving the products to the consumer but rely on its marketing force or its marketing peple. This is normally done very well by the marketing people or the marketing agents. An example is the companies that deal with the lotions or even the other beauty products like soaps and others.
You can be able to generate ideas from these channels. This is because, the marketing agents acts as the intelligence of the business that you are operating. You hence be able to come up with new goods depending on the nature of the market and how the individual customers are expressing satisfaction with these particular product.